Writing about technology, the craft of building, and everything else.https://rld3.com/https://rld3.com/posts/the-apocalypse-has-a-permitting-problem/https://rld3.com/posts/the-apocalypse-has-a-permitting-problem/A famous forecast says AI might end the human era within a few years. I went looking for the ending where the rest of us get a say, and couldn't find it.Wed, 22 Jul 2026 00:00:00 GMThttps://rld3.com/posts/ai-adoption-needs-a-transition-plan/https://rld3.com/posts/ai-adoption-needs-a-transition-plan/A six-pillar framework for adopting AI while expanding human capability, improving work, and sharing the benefits of technological change.Fri, 17 Jul 2026 00:00:00 GMThttps://rld3.com/posts/still-aimed-at-humans/https://rld3.com/posts/still-aimed-at-humans/I've written the version of the future that worries me. This is the part I'm actually hopeful about: what happens to work, and why the human doesn't go away.Fri, 10 Jul 2026 00:00:00 GMThttps://rld3.com/posts/what-i-love-about-calvin-and-hobbes/https://rld3.com/posts/what-i-love-about-calvin-and-hobbes/The last strip hangs framed on my office wall. I've been a fan my whole life, and it's the rare thing from childhood that got better as I got older, not worse.Fri, 10 Jul 2026 00:00:00 GMThttps://rld3.com/posts/intelligence-first/https://rld3.com/posts/intelligence-first/You think you're a digital company. That was the last war. The next one goes to whoever builds intelligence into how they actually operate.Wed, 01 Jul 2026 00:00:00 GMThttps://rld3.com/posts/where-ai-leads/https://rld3.com/posts/where-ai-leads/I build with this technology for a living, which is exactly why I can't sell you a clean utopia or a tidy apocalypse. The honest map has no obviously good roads on it.Tue, 30 Jun 2026 00:00:00 GMThttps://rld3.com/posts/a-better-mental-model-for-understanding-ai/https://rld3.com/posts/a-better-mental-model-for-understanding-ai/Stop thinking of it as a person or a database. Think of it as a very fast, very literal intern who has read everything and only knows what you put in front of it.Tue, 02 Jun 2026 00:00:00 GMThttps://rld3.com/posts/running-off-the-inbox-not-a-plan/https://rld3.com/posts/running-off-the-inbox-not-a-plan/Reactivity feels like productivity. It rarely is.Sun, 31 May 2026 00:00:00 GMThttps://rld3.com/posts/why-most-ai-pilots-fail/https://rld3.com/posts/why-most-ai-pilots-fail/It's almost never the model. It's the plumbing and the goal.Tue, 12 May 2026 00:00:00 GMThttps://rld3.com/posts/the-meeting-that-keeps-a-company-honest/https://rld3.com/posts/the-meeting-that-keeps-a-company-honest/The meeting that keeps a company honest, step by step.Tue, 28 Apr 2026 00:00:00 GMThttps://rld3.com/posts/good-enough-runs-local-now/https://rld3.com/posts/good-enough-runs-local-now/The assumption that serious AI means renting a frontier model by the token is already out of date. For most of what businesses actually need, the model can live in your own building.Tue, 31 Mar 2026 00:00:00 GMThttps://rld3.com/posts/positioning-is-a-verb/https://rld3.com/posts/positioning-is-a-verb/Most founders think positioning is the reputation they'll earn someday. It's actually a decision you make on Monday: who you serve, and how you win.Tue, 10 Mar 2026 00:00:00 GMThttps://rld3.com/posts/who-is-liable-when-the-machine-is-wrong/https://rld3.com/posts/who-is-liable-when-the-machine-is-wrong/These systems don't fail like software fails. They fail by being fluent, confident, and wrong, and we haven't decided who owns that yet.Tue, 24 Feb 2026 00:00:00 GMThttps://rld3.com/posts/the-ai-bubble-is-real/https://rld3.com/posts/the-ai-bubble-is-real/A bubble and a genuine technological shift are not mutually exclusive. Both things are happening at once, and the people who understand that will still be standing when the froth clears.Tue, 20 Jan 2026 00:00:00 GMThttps://rld3.com/posts/selling-to-regulated-buyers/https://rld3.com/posts/selling-to-regulated-buyers/The buyers who move slowest are also the hardest to dislodge once you're in. Here's how to get in, and why their caution becomes your moat.Tue, 11 Nov 2025 00:00:00 GMThttps://rld3.com/posts/automate-the-drudgery-keep-the-people/https://rld3.com/posts/automate-the-drudgery-keep-the-people/There are two ways to sell AI to a business. One counts how many people you can fire. The other counts how good your people can become. I only do the second one.Tue, 14 Oct 2025 00:00:00 GMThttps://rld3.com/posts/edge-cases-are-the-whole-job/https://rld3.com/posts/edge-cases-are-the-whole-job/The demo always works. The demo is easy. Everything interesting, and everything that pays, lives in the weird 1% where a white dog gets clocked at 90 miles an hour.Tue, 23 Sep 2025 00:00:00 GMThttps://rld3.com/posts/why-enterprise-ai-projects-fail/https://rld3.com/posts/why-enterprise-ai-projects-fail/The failure rate for corporate AI programs is staggering, and almost none of it is about the technology. It's about the people you forgot to bring with you.Tue, 26 Aug 2025 00:00:00 GMThttps://rld3.com/posts/show-me-your-day/https://rld3.com/posts/show-me-your-day/The best discovery question isn't about strategy or structure. It's 'walk me through what you actually did yesterday', because the drudgery is the spec.Tue, 17 Jun 2025 00:00:00 GMThttps://rld3.com/posts/the-return-of-custom-software/https://rld3.com/posts/the-return-of-custom-software/For twenty years the answer to 'should we build or buy?' was almost always buy. AI just quietly flipped that back, and most companies haven't noticed yet.Tue, 08 Apr 2025 00:00:00 GMThttps://rld3.com/posts/guard-your-cash/https://rld3.com/posts/guard-your-cash/You are the last vendor in the chain and the first to get squeezed. Price like it, bill like it, and build your way out of trading hours for dollars.Tue, 10 Dec 2024 00:00:00 GMThttps://rld3.com/posts/once-you-see-too-much/https://rld3.com/posts/once-you-see-too-much/Nobody leaves a stable job because a spreadsheet told them to. They leave because they saw how the thing really works and couldn't un-see it.Tue, 12 Nov 2024 00:00:00 GMThttps://rld3.com/posts/the-agencys-original-sin/https://rld3.com/posts/the-agencys-original-sin/Sales promises the moon. Delivery is handed a telescope and a deadline. This gap isn't one bad company. It's built into how the whole industry pays itself.Tue, 17 Sep 2024 00:00:00 GMThttps://rld3.com/posts/i-didnt-mean-to-start-a-blog/https://rld3.com/posts/i-didnt-mean-to-start-a-blog/I don't think my opinions are better than anyone's. I just wanted to catch them before they evaporated, and writing is the only way I know to find out what I actually think.Fri, 05 Jul 2024 00:00:00 GMT